Case Study
Isha Patisserie.
How we transformed Autoclaims and rebranded them for success.
We specialise in marketing for SMBs targeting the premium end of the market
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Case Study
Isha Patisserie.
This case study explores how Clarke & Clarke partnered with Isha Patisserie to deliver a full brand and marketing strategy designed to support their business goals. From refining their brand identity and customer experience to strengthening their digital presence and marketing activity, the project focused on building a more cohesive brand and creating the right foundations for growth.
About Isha Patisserie
Isha Patisserie is a luxury, family-owned patisserie inspired by Fijian heritage, offering premium desserts, cakes and beverages. Known for their quality, creativity and distinctive in-store experience, they set out to build a stronger brand and marketing foundation to support long-term growth in a highly competitive retail environment.
Isha Patisserie had already established a strong brand and loyal customer base and the next step was to elevate their presence to match their long-term vision. The goal was to refine their brand, strengthen their digital and social presence and create a more cohesive experience that would attract new customers and support continued growth in a highly competitive environment.
Their challenge
Brand Strategy
Marketing Strategy
Social Media Content
Photography
Website
Ecommerce
What we did
client feedback:
''The best marketing we could ever have asked for''
"The best marketing we could ever have asked for. They go above and beyond for you and incorporate personal and professional to get the best out of you in order for your business to blossom. Despite being the other side of the world, distance is not an issue in delivering professional and high quality service and products. Clarke & Clarke go above and beyond for their clients and it really goes to show with the reflection of their work and care they put into each touch point with you right down to the end products. They are on this business journey with you, each step of the way. I have worked with many professionals in my corporate and business career and they are by far one of the most professional, efficient and reliable teams I have worked with. This is just the beginning of something amazing! Would highly recommend to anyone looking to take the next steps in marketing for their business."
Irene
Co-owner Isha Patisserie
client feedback:
''My brand has grown in ways I never imagined''
Since working with Ashika and Nathan, we’ve seen a massive boost in engagement, brand awareness and most importantly, sales. From day one, they took the time to understand my vision, my brand, and my goals, and they’ve treated my business as if it were their own. Both Nathan and Ashika’s expertise in marketing is unmatched, but what truly sets them apart is how much they genuinely care. They’ve gone above and beyond every time we have had a meeting, whether it’s crafting innovative strategies, helping me navigate challenges, or celebrating every milestone with me; this shows in our results. Thank you to their dedication, my brand has grown in ways I never imagined, and I always feel confident knowing I have a power couple that’s as invested in my success as I am.
Not only do they both exceed expectations, but they are always throwing ideas on how to grow and do better, not only on a marketing level, but across the board which is something that you cannot put a price on. Their continuous supported and motivation has pushed us, along with their enthusiasm and positive aura; and I truly believe that without their input, we wouldn’t be where we are today.
If you're looking for a marketing team that genuinely cares about your success and treats your business like their own and also professionals who are passionate about their craft, Nathan and Ashika are the ones!
Anisha
Co-owner Isha Patisserie
How a family-owned patisserie stood out among global brands
Delivering the brand and marketing strategy behind a more premium, growth-focused presence.
Isha Patisserie had already built a strong foundation, with beautifully crafted products, a distinctive identity and a memorable in-store experience. But in a retail environment surrounded by major global brands, standing out required more than quality alone.
Clarke & Clarke was brought in to help elevate the brand and create a stronger platform for growth. The opportunity was to refine how Isha Patisserie showed up across its brand, website, social media and customer touchpoints, so the business could better reflect its premium offering and connect with a wider audience.
Through a full brand and marketing strategy, we helped sharpen the brand experience, strengthen its digital presence and introduce more cohesive marketing activity. From brand refinement and packaging to website design, content and advertising, our role was to help position Isha Patisserie as a standout premium destination in a highly competitive space.
The Challenge
Isha Patisserie had already created a beautiful brand and distinctive customer experience, but there was an opportunity to elevate how that brand showed up across digital and physical touchpoints. As a relatively new business operating alongside well-established global brands, they needed a stronger brand and marketing foundation to increase visibility, attract new customers and support ongoing growth.
Challenges they faced
- A website that better reflected their premium brand.
- More consistent and engaging social media activity.
- Greater brand awareness in a highly competitive retail environment.
- A clearer advertising strategy to reach new customers.
- Refined brand assets, packaging and menus to elevate the overall experience.
- Foundations for a future e-commerce shopping experience.
The Solution
We delivered a full brand and marketing strategy designed to strengthen Isha Patisserie’s presence and support their growth goals. This included refining key brand elements, creating a new website, improving content and advertising activity and elevating the customer experience through more cohesive visual and digital touchpoints.
What we did
- Brand and marketing strategy
- Website redesign
- Social media strategy and content creation
- Facebook and Instagram advertising
- Brand refinement including colour palette, typography and brand assets
- Packaging and menu design
- Photography direction
- E-commerce planning and development
The Result
The result was a more elevated, cohesive and growth-ready brand presence. With stronger foundations across branding, digital marketing and customer experience, Isha Patisserie was better positioned to stand out in a competitive market, grow engagement and support increased sales both in-store and online.
The outcome
- A more premium and cohesive brand presence
- A website that better reflected the business
- Stronger social media presence and engagement
- Improved visibility through digital marketing
- Upgraded customer touchpoints through refined packaging and menus
- A clear foundation for e-commerce growth
Next Steps
With a strong brand and marketing foundation now in place, Isha Patisserie is well positioned for continued growth. The focus now shifts to building on this momentum through ongoing digital marketing, expanding their e-commerce offering and continuing to strengthen brand awareness.
As the business evolves, Clarke & Clarke remains a trusted partner, supporting Isha Patisserie with strategy, marketing execution and new opportunities to further elevate the brand and drive results.
