Autoclaims
Autoclaims is a trusted vehicle insurance assessment company, working alongside large corporates and insurance providers to deliver fast, transparent and technology-led claims solutions.
With no digital footprint and limited brand awareness, it was difficult for potential clients to see the full value they offered. To connect with the right audience and stand out in a competitive space, Autoclaims needed a brand and online presence that matched the quality of their service.
client feedback:
''Exceeded our expectations''
"Ash and Nathan did such an amazing job refurbishing our brand. The process was invaluable for our team, ensuring we were all aligned and focused on the same goals. They have an incredible ability to simplify industry jargon into professional, clear messaging. Their expertise, strategic approach, and creative execution exceeded our expectations. Worth every cent – highly recommend Clarke & Clarke!"
Amy Thompson
Autoclaims
Case Study: How Autoclaims rebranded for success.
Building a stronger, more credible industry presence.
Autoclaims had the expertise, industry know-how and they were already delivering smart, technology-driven solutions to their clients - But their brand didn’t reflect the level of professionalism or expertise they brought to the table.
They didn’t have a strong online presence or a clear visual identity. Nothing that reflected the calibre of work they were doing or the high-level clients they aimed to serve. To grow and position themselves as a trusted partner to large insurers, they needed a brand and digital presence that matched their expertise.
That’s when they reached out to Clarke & Clarke. Together, we set out to elevate their brand, create a professional online footprint and lay the groundwork for long-term growth.
The Challenge
Before working with Clarke & Clarke, Autoclaims faced several roadblocks. Their name, logo, and messaging didn’t reflect the quality of their work and without a professional online presence, they were missing opportunities to connect with the very clients they were built to serve. They needed to reposition their brand to gain credibility and stand out in a space where trust and professionalism matter most.
Challenges they faced
- With no website, no social media, and no Google My Business profile, potential clients had no way to research or validate their business.
- Their previous branding was minimal, consisting of only a basic logo with no cohesive brand identity, messaging or strategy.
- Originally named ACS (Automotive Claims Solutions), they faced branding challenges due to the acronym being widely used (601 other NZ businesses shared it) and the full name being too long for effective communication.
- Without a recognisable, professional brand, Autoclaims struggled to market their services effectively and establish trust with corporate decision-makers.
The Solution
This wasn’t just a design project. It was a full rebrand, grounded in strategy and collaboration. From the outset, Clarke & Clarke worked closely with the Autoclaims team to understand their goals, reposition the business, and create a brand that would resonate with their target audience.
Our strategy and research work revealed their business name, Automotive Claims Solutions, was long, hard to recall, and the acronym ACS was already in use by over 600 other businesses in New Zealand. It lacked the uniqueness and clarity needed to stand out. Based on our findings, we recommended the name Autoclaims. A shorter alternative that was distinctive and memorable.
From there, we reshaped their visual identity, refined their messaging, and created a digital presence that reflects the credibility and professionalism behind their work.
What we did
- Rebranding & business name change: Proposed and implemented the transition from Automotive Claims Solutions to Autoclaims, creating a stronger, more memorable brand identity.
- Brand strategy & identity development: Defined their brand positioning, messaging, and visual identity, ensuring they resonated with corporate clients.
- Logo & visual branding: Designed a sophisticated new logo, professional colour palette, and typography to reinforce their credibility.
- Corporate messaging & positioning: Crafted clear, authoritative messaging that speaks directly to decision-makers in large insurance firms.
- Website design & development: Built a sleek, high-quality website that reflects their expertise and strengthens their online presence.
- Social media & GMB setup: Created and optimised their social media profiles and Google My Business listing, ensuring they had a credible online footprint.
- Rebranding & business name change: Proposed and implemented the transition from Automotive Claims Solutions to Autoclaims, creating a stronger, more memorable brand identity.
The Result
Autoclaims emerged from the rebrand with a confident new identity, a credible digital presence, and messaging that speaks directly to the clients they want to reach.
The new brand feels polished and professional - exactly what’s expected when working with large corporates. With a refined name, a cohesive visual identity, and a strong online presence, Autoclaims is now positioned to grow with clarity, confidence, and credibility.
The outcome
Established a premium brand identity that builds credibility with corporate clients.
Successfully rebranded to "Autoclaims", improving brand recognition and differentiation.
Developed clear, authoritative messaging that speaks directly to decision-makers.
Launched a professional website that strengthens their digital presence.
Created a fully optimised online presence, including social media and Google My Business, to increase visibility.
Built a strong foundation for future marketing efforts, enabling them to confidently approach leading insurance firms.
Next Steps
With a strong brand foundation now in place, Autoclaims is well positioned for future marketing efforts, including digital advertising and lead generation campaigns. As they continue to grow, Clarke & Clarke remains their trusted partner for ongoing brand and marketing strategy.
