What are Meta Ads?
Meta Ads is the advertising platform behind Facebook and Instagram. With billions of people using Facebook and Instagram every month, Meta Ads gives your business the chance to be seen where your customers are spending their time. At Clarke & Clarke, we run your ads across placements such as Facebook feeds, Instagram Stories, and Reels to make sure you’re reaching the right people in the right places. We design your ads to grow your brand, bring in new enquiries and generate real results for your business.
Types of Meta Ads
Meta Ads can be run in different ways depending on your goals. Ads can appear in Facebook feeds, Instagram Stories, Reels, or the Explore page, giving your business multiple ways to connect with potential customers. Below are the main types we focus on for our clients.
Search Ads
Show up at the top of Google search results when people type in words related to services like yours.
POA
Based on scope, shoot location, and usage.
Display Ads
Visually engaging banner ads shown across Google’s partner websites, keeping your brand front of mind.
POA
Based on scope, shoot location, and usage.
Video Ads
Video campaigns that connect with audiences on the world’s largest video platform - YouTube. Ideal for storytelling and brand awareness.
POA
Based on scope, shoot location, and usage.
Facebook Ads
Facebook Ads are ideal for businesses that want to grow by reaching potential customers where they spend time every day. As people scroll through social media, ads offer a powerful way to get your business known and to showcase your products or services in front of the right audience.
Key features
We’ll target your audience based on their demographics like location and age bracket, interests, behaviours and even competitor activity.
Your campaigns will be structured to drive enquiries and sales, increase website traffic and retarget people who are interested in your product or service.
It’s cost-effective for lead generation compared to other platforms.
Your budgets will be managed by us to maximise efficiency, making sure your spend goes towards reaching the right people.
Instagram Ads
Instagram Ads are perfect for businesses that want to build their brand and connect with customers in a highly visual way. Instagram is especially powerful for creating a polished brand image with creative formats that let you inspire, entertain and connect.
Key features
We create creative campaigns designed with professional imagery, graphics and short-form video to grab attention.
The platform now reaches users from teenagers to over 55s, making it valuable for targeting all age groups.
We use smart targeting based on demographics, interests and behaviours to reach the customers who matter most to you.
You’ll receive ongoing optimisation of your ads so every dollar of your budget is used to deliver stronger results.
Formats of Meta Ads
With a variety of creative options such as beautiful imagery, eye-catching graphic design and engaging videos, Meta Ads give you plenty of ways to capture attention and connect with your audience. With placements across Facebook and Instagram including feeds, Stories, Reels, Marketplace, Explore, and in-stream videos, you can showcase your products or services while people are actively engaging with content.
Image Ads
Capture attention with strong visuals that showcase your products or services and encourage people to take action.
Video Ads
Short, engaging videos make your business stand out. Video content performs especially well on Facebook and Instagram, as the platforms naturally prioritise it in people’s feeds.
Carousel Ads
Showcase multiple services, products or features in a single scrollable ad format. This is a great way to tell a story or highlight different parts of your offering in one ad.
Lead Ads
Collect customer details directly within the platform, making it easy for users to enquire without leaving Facebook or Instagram.
Stories & Reels Ads
Immersive, full-screen mobile ads that fit naturally into user content for higher engagement.
Dynamic Ads
Automatically promote relevant products or services to people based on their interests and past interactions. This means your ads stay personal and timely, reminding people of what they’ve already shown interest in.
Key benefits of Meta Ads
Meta Ads help your business reach the right audience through advanced targeting based on demographics and interests. They build brand awareness while driving leads and sales, giving you both visibility and measurable results. Budgets are flexible and your spend is trackable. At Clarke & Clarke we provide monthly ROI reports that show exactly what your ads deliver, from online sales and enquiries to website visits and phone calls. You’ll know exactly what is coming back from the advertising dollars you’re spending. With placements across Facebook and Instagram and a wide choice of creative formats, Meta Ads put your business where customers are most engaged online.
Boosting a post vs running ads with an agency
Boosting a post on Facebook or Instagram is quick and easy, but it’s also limited. You can gain more views and pick a basic audience, but that’s where it stops. An agency-run campaign is very different. At Clarke & Clarke, we use Meta Ads Manager to go much deeper, targeting audiences by detailed interests and behaviours, setting campaigns around clear goals like leads or website visits and running different ad versions to see what works best. On top of that, we continually refine campaigns to get better results over time and provide reports that show exactly how many leads, clicks and sales are coming in.
How Google Ads can benefit your business
Google Ads can make a big difference for small and medium-sized businesses. With the right setup, you can:
Bring in more enquiries
We set up campaigns that bring a steady flow of enquiries from people who are already interested in what you offer.
Get your business seen
Meta Ads put your business in front of new people every day so you stay visible and remembered in a busy market.
See what is working
You’ll have clear insights showing which ads perform best and we use that data to keep improving your results.
Grow at your own pace
Start with a smaller budget and increase it once you see results, confident that every advertising dollar goes into activity that delivers outcomes.
Why Choose Clarke & Clarke?
1
Focused on results, not just clicks
We measure success by real outcomes such as enquiries and sales, so every campaign drives genuine business value.
2
Fixed pricing
Unlike many other agencies who charge a percentage of your ad spend, we use a fixed management fee. Meaning that when you decide to increase your budget it goes directly into the ads themselves, not into higher fees.
3
Expert management
With years of experience running Meta Ads, we know how to structure campaigns, test audiences, and optimise creative to deliver maximum ROI.
4
Tailored Campaigns
We don’t believe in one-size-fits-all advertising. Every campaign is customised to your industry, location, as well as your unique objectives and goals.
Choose the right level of control for ongoing updates and management after your website goes live.
Our packages & pricing
Included with Hosting & Maintenance Plan.
Basic
Your starting point for simple content updates and website performance reporting.
Key features
View website performance
Receive automated stats email
Edit existing text and replace
Republish updates to existing
Best for: Businesses that need light content changes and prefer to keep things simple without worrying about advanced website management.
Price
Includes hosting and maintenance.
+ $XX/month
Content Manager
Step up your website management with full content control and blog publishing.
Key features
All Basic Access features
Publish new content
Add and manage blog posts
Full access to manage media
Best for: Businesses that regularly update content, publish blog articles and want full control over media uploads and content management without changing design or structure.
Price
Includes hosting and maintenance.
+ $XX/month
Advanced
For businesses ready to take full control over website content, SEO strategy and page management.
Key features
All Content Manager
Full SEO management
Add/delete pages
Edit website design and layout
Best for: Businesses wanting full content and structural control, advanced SEO management, and the flexibility to grow and evolve their website without limitation.
Price
Includes hosting and maintenance.
*Website build must be accompanied. Prices exclude GST. Includes 2 users. Additional users +$19+GST per user/month. Technical support or fixes outside your plan are billed at $150+GST/hour.
Hear what our customers say
Testimonials
“Clarke & Clarke have been an invaluable partner in growing both Paterson Burn and Gates by Paterson Burn. Their expertise in advertising and campaigns has delivered proven results, and their ability to collaborate with us and bring our ideas to life has been outstanding. Communication and support have been excellent every step of the way - they truly make the process seamless. Highly recommend!”
Dawn Wakelin
Google Reviews
"Ash, Nathan and their Team at Clarke & Clarke, are nothing short of amazing. From the moment we started, they took the time to truly understand our business at Waikato Shutters & Blinds. They aren’t just a service provider; they feel like an actual part of our team. The expertise and care they’ve put into our marketing have been incredible, and the results speak for themselves. We’ve seen a huge boost in our online presence and a consistent flow of quality leads. But what we appreciate the most is how easy and enjoyable they are to work with. If you’re looking for a marketing agency that is not only the best at what they do but also genuinely cares about your success, we can’t recommend Clarke & Clarke enough. We are so grateful to have found them! Thanks guys!!"
Jourdan Lee
Google Reviews
FAQs
Got questions? Here are some common questions about Meta Ads and how we run them.
How much should I spend on Meta Ads?
Budgets are flexible. We recommend starting with a modest spend to test audiences and creatives, then scale up once we see what’s working.
Which platform is better Facebook or Instagram?
Both platforms offer a cost-effective way to get in front of your target audience. Book a consultation with our team and we can work on the best strategy for your business.
Can Meta Ads work for local businesses?
Yes. With precise location targeting, you can focus ads only on the regions or areas where your customers are.
How quickly will I see results?
Your campaigns will be set up in a way that gives you the best chance of seeing results quickly. Our team uses proven strategies to put your business in the strongest position from the start and we continue to learn from the data as it comes in, refining your campaigns to improve performance over time.
Will I need to manage the ads myself?
No, we take care of everything, from setup to ongoing management, so you don’t have to worry about the technical side.
Do you provide reports?
Absolutely. We deliver clear reports showing spend, leads, and performance metrics so you always know your ROI.
Not sure what type of advertising is best for you?
We’re here to help you choose the best advertising solution for your business. Book a consultation and we’ll guide you through your options.
