What are Google Ads?
Google Ads is a platform that lets your business appear at the very top of Google when people are searching for services like yours. Instead of waiting for customers to find you, Google Ads puts you right in front of them when they’re ready to buy. It’s flexible, measurable, and works for all kinds of businesses, from local trades to professional services. You only pay when someone clicks on your ad, making it one of the most cost-effective ways to win new customers.
Types of Google Ads
Google Ads can work in different ways depending on your goals. Some ads appear in search results, others on websites, YouTube, or even show your products with photos and prices. Here are the main types we can run for your business.
Search Ads
Show up at the top of Google search results when people type in words related to services like yours.
Display Ads
Visually engaging banner ads shown across Google’s partner websites, keeping your brand front of mind.
Video Ads
Video campaigns that connect with audiences on the world’s largest video platform - YouTube. Ideal for storytelling and brand awareness.
Shopping Ads
Showcase your products directly in search results with images, pricing, and store information.
Remarketing Ads
Follow up with people who’ve already visited your website, encouraging them to come back.
Shopping Ads
Showcase your products directly in search results with images, pricing, and store information.
Remarketing Ads
Follow up with people who’ve already visited your website, encouraging them to come back.
What is remarketing?
Remarketing is a powerful way to reconnect with people who have already visited your website or interacted with your business online. Instead of starting from scratch, it reminds them about your services or products while they continue browsing, watching videos or searching on Google. This keeps your business top of mind and encourages potential customers to return and take action, whether that means making an enquiry, booking a service or completing a purchase.
Key benefits of Google Ads
Google Ads offers small and medium-sized businesses the chance to connect directly with people who are already looking for their products or services. Instead of casting a wide net and hoping for the best, you can reach customers at the exact moment they are ready to take action. Budgets are flexible, so you can start small and scale up as results come in and you only pay when someone engages with your ad. Clear reporting means you always know what is working, giving you the confidence that your investment is being well spent. Unlike many other forms of marketing that take time to build momentum, Google Ads can deliver visibility and enquiries quickly, helping your business gain a competitive edge.
How Google Ads can benefit your business
Google Ads can make a big difference for small and medium-sized businesses. With the right setup, you can:
Get more enquiries
Appear in front of people at the exact moment they’re searching.
Spend smarter
Target the locations and keywords that matter so your budget works harder to get you real results.
Stand out
Be the first name customers see at the top of Google.
Grow steadily
Once you start seeing results, your budget and reach can increase as your business grows.
Why Choose Clarke & Clarke?
1
Focused on results, not just clicks
We measure success by real outcomes such as enquiries and sales, so every campaign drives genuine business value.
2
Fixed pricing
Unlike many other agencies who charge a percentage of your ad spend, we use a fixed management fee. Meaning that when you decide to increase your budget it goes directly into the ads themselves, not into higher fees.
3
Expert management
Clarke & Clarke are a Google Ads partner, we continually refine and adjust campaigns based on performance data, so your budget keeps working harder over time.
4
Transparent reporting
You’ll always know how your ads are performing with clear reporting that shows exactly where your budget is going.
Hear what our customers say
Testimonials
“Clarke & Clarke have been an invaluable partner in growing both Paterson Burn and Gates by Paterson Burn. Their expertise in advertising and campaigns has delivered proven results, and their ability to collaborate with us and bring our ideas to life has been outstanding. Communication and support have been excellent every step of the way - they truly make the process seamless. Highly recommend!”
Dawn Wakelin
Google Reviews
"Ash, Nathan and their Team at Clarke & Clarke, are nothing short of amazing. From the moment we started, they took the time to truly understand our business at Waikato Shutters & Blinds. They aren’t just a service provider; they feel like an actual part of our team. The expertise and care they’ve put into our marketing have been incredible, and the results speak for themselves. We’ve seen a huge boost in our online presence and a consistent flow of quality leads. But what we appreciate the most is how easy and enjoyable they are to work with. If you’re looking for a marketing agency that is not only the best at what they do but also genuinely cares about your success, we can’t recommend Clarke & Clarke enough. We are so grateful to have found them! Thanks guys!!"
Jourdan Lee
Google Reviews
Choose the right level of control for ongoing updates and management after your website goes live.
Our packages & pricing
Included with Hosting & Maintenance Plan.
Basic
Your starting point for simple content updates and website performance reporting.
Key features
View website performance
Receive automated stats email
Edit existing text and replace
Republish updates to existing
Best for: Businesses that need light content changes and prefer to keep things simple without worrying about advanced website management.
Price
Includes hosting and maintenance.
+ $XX/month
Content Manager
Step up your website management with full content control and blog publishing.
Key features
All Basic Access features
Publish new content
Add and manage blog posts
Full access to manage media
Best for: Businesses that regularly update content, publish blog articles and want full control over media uploads and content management without changing design or structure.
Price
Includes hosting and maintenance.
+ $XX/month
Advanced
For businesses ready to take full control over website content, SEO strategy and page management.
Key features
All Content Manager
Full SEO management
Add/delete pages
Edit website design and layout
Best for: Businesses wanting full content and structural control, advanced SEO management, and the flexibility to grow and evolve their website without limitation.
Price
Includes hosting and maintenance.
*Website build must be accompanied. Prices exclude GST. Includes 2 users. Additional users +$19+GST per user/month. Technical support or fixes outside your plan are billed at $150+GST/hour.
FAQs
Got questions? Here are some common questions about Google Ads and how we manage campaigns.
Do I need a big budget to use Google Ads?
Not at all. Many of our clients start with smaller budgets, and we build up from there once the results come in.
Can I target people only in my area?
Yes. We can target your town, city, region, or a custom radius so you only pay to reach people you can actually serve.
How do I know if it’s working?
We provide clear reports showing how many people saw your ads, clicked and got in touch, so you always know where your budget is going.
Will I need to manage the ads myself?
No, we take care of everything, from setup to ongoing management, so you don’t have to worry about the technical side.
Not sure what type of advertising is best for you?
We’re here to help you choose the best advertising solution for your business. Book a consultation and we’ll guide you through your options.
